10 Unique Fashion Show Ideas

Although it’s still the clothes that matter most, these days, memorable fashion show ideas involve more than just creating great designs. When big names like Chanel are known for their supermarket sets and simulated rocket launches, how is an everyday clothing line supposed to stand out? Fortunately, you don’t have to spend all of your budget designing an elaborate set or renting a one-of-a-kind event space. We’ve come up with these 10 unique fashion show ideas that are sure to draw attention while still being practical under a tight timeframe or budget.

And speaking of one-of-a-kind event spaces, we can help you out with that, too! Peerspace is the largest online marketplace for hourly venue rentals. In fact, we have thousands of sensational venues in hundreds of cities across the globe that we think make excellent fashion show venues. Check out our site, enter the location of your fashion show, and see what turns up. You can filter results by features, like outdoor spaces, fireplaces, swimming pools, etc., and browse the high-def photos, detailed descriptions, and reviews of each space.

If you happen to find the perfect venue, but it lacks a little something, reach out to the Concierge service. These events and logistics pros can source and deliver anything you need, be it A/V equipment, furniture, bar staff, and more. We’ll include real-life photos of Peerspace venues with each of these fashion show ideas so you get an immediate understanding of what’s out there, waiting for you to discover it!

1. Feature a dance number

Who says your models have to walk down the runway? Several viral videos from fashion shows prove that dance may be just the thing you need to get mainstream attention. Remember these Spanish ballet dancers showing off an Ozteya collection or these Nigerian dancers at the Vienna Fashion Week? By adding a dance routine to their shows, these designers were able to grab extra attention. And your show can do the same. Add a dance routine to your runway and your brand is bound to draw some eyeballs. If your clothing line lends itself to a dance routine, hire a choreographer to help you get it right — and a professional videographer to make sure you get it all on camera.

If you love this idea, be sure to browse Peerspace dance studios to enhance the look and feel of the choreography.

2. Host it at an outdoor venue

Lots of designers are opting for open-air fashion show venues these days. You too can host your fashion show outdoors instead of in a theater for a COVID-friendly change of pace. For example, you can rent this modern office and industrial structure in Miami that serves as a blank-slate event space.

Or, simply search Peerspace to find unique rooftop venues near you. And as a bonus, hosting your show outdoors allows you to get a backdrop that you just can’t recreate in a theater, such as a city skyline or a beach. You’ll find dozens of unique venues on Peerspace, from backyards to boatyards, all available from local hosts who can accommodate customized requests and recommend local vendors.

Hosting your fashion show in NYC? Then you need to see the 9 best rooftops in Brooklyn!

3. Make it an online-only event

While hosting an in-person event is the traditional way to plan a fashion show, take advantage of social media by hosting an online-only product launch. Designer Misha Nonoo used this as one of her unique fashion show ideas in 2016 when she premiered her new collection on Snapchat.

Reach out to Instagram influencers and other social media stars who can model your designs, then coordinate a launch date for maximum exposure. If you need a venue to work in, you can rent a warehouse or photo studio on Peerspace, then call up the Concierge service to arrange for any lighting and camera gear you may need to be delivered to your booking.