Extraordinary Women Karlie Kloss and Christy Turlington-Burns Front Cole Haan's New Campaign

Over their major careers in the industry, Karlie Kloss and Christy Turlington-Burns have each shot their fair share of fashion campaigns. Whereas those campaigns tend to convey a fashion brand's or magazine's very specific message (i.e., "Get the look!" "Dress like this!" "Be more like this person!"), their latest effort isn't so much about peddling product—though the images sure are effective in making you want to buy a pair of Cole Haan shoes. Rather, it's about showcasing their work, their personalities, and their relationship (all the while, yes, modeling some sweet fall 2017 footwear and accessories).

Kloss and Turlington-Burns star in Cole Haan's "Extraordinary Women, Extraordinary Stories" campaign, a photo series by Cass Bird that portrays the supermodel duo through a relaxed lens—one that speaks to their intimacy with each other rather than their career status and fame.

"What makes Karlie and Christy beautiful isn’t what they project on camera; it’s what they choose to do off camera," David Maddocks, chief marketing officer and general manager of business development of Cole Haan, said in a statement about the casting. "Living extraordinary lives filled with purpose is something everyone can aspire to have in common with them."

This idea of "extraordinary women" extends beyond the models in front of the camera: Cole Haan tapped an equally impressive cast of female creatives to work on the campaign, including Bird and stylist Karla Welch. "I think the clothes reflect an effortlessness that comes from being a confident woman," Welch says of the styling direction of this shoot. "Timeless and elegant." In terms of the process of picking out the clothing to reflect personality rather than product, Welch explains they prioritized pieces that "made them feel good—of course, there are guidelines from a brand perspective, going into any shoot, but we wanted the clothes to reflect the women."