How to Wear Teddy Pieces This Fall and Winter
Daniel Johnston
Updated on March 29, 2026
You probably saw that one picture from Max Mara's fall 2019 show of three models walking side by side down the runway wearing bold monochromatic looks, each centered around a teddy coat that was shared widely on social media (#CozySquadGoals). It wasn't just a striking imageāit was confirmation that our collective love of teddy, which had already been going strong since 2018, would continue well into 2019.
Victor VIRGILE
It wasn't just Max Mara: Michael Kors, Coach, Sandy Liang, Veronica Beard, and other designers incorporated the cozy fabric into their fall collections. Meanwhile, the fashion crowd has been photographed wearing teddy jackets in every color, print, length, and shape; some even raised the stakes with teddy accessories, from bucket bags to bucket hats.