N
Luxe Celebrity Review

Is This Why Kendall Jenner Hasn't Posted About the Victoria's Secret Fashion Show?

Author

David Craig

Updated on March 29, 2026

Kendall Jenner was notably absent from the string of models walking in and out of the castings for the 2017 Victoria's Secret Fashion Show last week. And when most took to their social feeds to announce that they'd be boarding the infamous pink jet to Shanghai, China, where the glittery catwalk will be happening this year, the 21-year-old remained mum. (Though she continued to post selfies and ad campaigns on her profile.) Now it's being reported that there might be a contractual obligation that's keeping her from returning to the program: According to TMZ (so, let's wait a beat), Jenner's contract with rival lingerie brand La Perla bars her from walking what would have been her third Victoria's Secret Fashion Show. Apparently, she didn't even audition, per a source close to the Kardashian-Jenner clan.

As an ambassador for La Perla, Jenner is reportedly obligated to appear in the brand's runway shows and ad campaigns—something we imagine she gets hefty compensation for. She began working with the company last fall; she then closed its inaugural New York Fashion Week show back in February and wore a barely there gown from its ready-to-wear collection to the 2017 Met Gala. With all this in mind, it would make sense for Jenner to skip out on a highly publicized event for a different lingerie brand, however sparkly and exciting the program may be.

PARIS, FRANCE - NOVEMBER 30: Kendall Jenner walks during the 2016 Victoria's Secret Fashion Show on November 30, 2016 in Paris, France. (Photo by Dimitrios Kambouris/Getty Images for Victoria's Secret)Dimitrios Kambouris

As with most major celeb news in 2017, speculation as to Jenner's involvement with Victoria's Secret stemmed from her recent social media activity. For instance: Her latest Instagram posts are all snippets from La Perla's fall 2017 campaign, which, naturally, she fronted. The captions ("write to me 🌹 @laperlalingerie #LaPerla_Ambassador" and "🍒🍒🍒 @laperlalingerie") suggest she might not be too salty about missing out on a trip to Shanghai. Though she'll be missing out on quite a reunion on the pink catwalk: Both Bella and Gigi Hadid have confirmed their return to the Victoria's Secret Fashion Show, while Karlie Kloss announced that, after a brief hiatus, she'll be joining the Angels in China once again.