Justin Bieber's Cute Hailey Bieber Photos Are Not Making Fans Feel Better About That Controversial 'Fit

As of August 31, it has been three days since this all went down and the internet is not letting up…nor is Justin Bieber. Since their mismatched vibes went viral, the “Sorry” singer has gone into Instagram-husband overdrive on social media, sharing four photo dumps filled with loving snaps of Hailey to his grid. But his followers aren't really buying it.

“So he gonna dress better for the lake than for her event,” one user commented on his latest post on August 30, while another chimed in on August 31, “6th post in a row with Hailey? Someone's on damage control.”

Instagram content

This content can also be viewed on the site it originates from.

Over on TikTok, user Jordan T. Alexander suggested the looks were coordinated to inspire outrage and draw further attention to Hailey's brand. “This is how they get their views,” Alexander said in one video that has been viewed more than 300,000 times. “I've talked about outrage marketing a lot, usually using racism to push things forward, but I forget how many people really don't like Hailey and really think Justin hates being with Hailey.”

TikTok content

This content can also be viewed on the site it originates from.

Alexander went on to argue that the looks may have been chosen because the images are “provocative” and “get the people going.” One user commented on the post, “If this isn’t outrage marketing, his sweats could have at least been red.”

On August 30, TikTok user Grace Brassel noted another reason Justin’s outfit and subsequent Instagram activity is rubbing his fans the wrong way, pointing out that he doesn't use his platform to stick up for his wife when she gets bullied online. “He's constantly posting these supercute lovey-dovey photos of her all the time,” Brassel said. “But it's like, Why couldn't you use your 4 million likes to vocalize and stand up for her when the whole internet was clowning on her?”