Kat Von D Just Revealed 27 New Liquid Lipsticks, and We Can't Stop Staring at Them
Ava Arnold
Updated on March 29, 2026
Kat Von D has done it again. After releasing her limited-edition Everlasting Obsession clutch filled with 13 liquid lipsticks in September, she's back with more. Way more. On Thursday, she dropped the bomb that she was planning on releasing 25 new shades of her beloved Everlasting Liquid Lipsticks.
Her liquid lipsticks have a cult following—and not just because of their pretty colors. As we've written before, they're richly pigmented right out of the tube, although if you choose to swipe on a few coats, your lips aren't going to feel tight or stiff. The very best part, though, is their wearability: Once the first coat is on (and allowed to dry for 30 seconds), you don't have to worry about touchups for hours. (Because honestly, we have better things to do besides check our lipstick after every sip of our coffee.)
It looks like she's made good on her pledge to go vegan, too: each of the Instagrams include "#crueltyfree" and "#vegan" in the captions.
Here's her original announcement, posted Thursday, featuring 25 brand-new shades: XO and Lovecraft are already available in collections but will be selling individually for the first time.
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Here's every single one of the 27 colors in her Everlasting LIquid Lipstick, announced later in the day (Gold Skool, however, mysteriously doesn't make an appearance):
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