My first golf clubs - HELP!

I am about to start playing Golf for the first time and want to spend £100 MAX for clubs and bag! What advice can anyone give as most clubs look the same to me. Should i buy a brand new package or go for second hand, is there any makes that i should avoid at all costs, is there certain types of clubs better for the beginner, i would be very gratefull for any advice. Thnaks all!