Selena Gomez’s New Puma Collection Is Full of Hidden Messages

And Gomez knows her fans can't get enough. "They’re so supportive," she says. "I have such a good relationship with my fans at this point. It’s nice." In this spring 2019 drop, specifically, shoppers will find the names of cities that are important to her (Grand Prairie, Los Angeles, New York, and Herzogenaurach, Germany, where Puma HQ is) and their coordinates; her birth year and that of when Puma was founded; a semicolon (a callback to her tattoos); plus the sunset-inspired color palette.

In terms of her personal style, Gomez says she's had "a lot of years of transitioning and transforming," but what she keeps coming back to is a classic, more streamlined look. "I love trying new things, but I generally love pieces that I feel very sophisticated, sexy, and classy in. I personally don’t want anything that’s too distracting," she says. Her mood will often dictate what she wears. "I like to be chill. I don’t overthink anything. I’ll put things together randomly—put on a sweater, throw on a belt with it, maybe wear a skirt or something. It just depends on where I’m at, mentally. I mean, half of fashion is being confident, I think."

That could mean an elegant black V-neck dress by Dior for a red carpet, or it could mean leggings and sneakers to go to a theme park with friends. Gomez doesn't concern herself with what might be photographed or people might think: "You could see me with ankle weights on, with a big hoodie, eating a turkey leg—which happened to me [last week]—and I just don’t care. When I have to [turn] it on, I can, and I’m grateful I have a great team, but I don’t need to worry about that stuff."