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Taylor Swift Fans Are Convinced Her New Music Will Be About Mermaids

Author

Daniel Johnston

Updated on March 29, 2026

There's nothing Taylor Swift seems to love more than dropping hints to fans about her music. She's been known to hide cryptic messages and clues about her work just about everywhere in the time between album releases: Her clothes, her music video sets, even games of Scrabble. And according to some fans on Twitter, Swift's not giving up that habit in 2019.

Just days after her Reputation stadium tour landed on Netflix, fans sounded the Easter egg alarm on Twitter. Apparently, Taylor Swift been using a handful of outfits during her Reputation promo to hint at the theme of her unconfirmed seventh album, with a surprising source of inspiration: mermaids.

Let's take a look at the evidence.

Earlier this week Swift gathered her squad for a New Year's Eve party where guests were asked to dress up as their childhood heroes. The singer dressed up as Ariel from The Little Mermaid, complete with a red wig and green tail. By itself, the look appears to be just an elaborate homage to the character—but fans say it's more than that.

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On Twitter, fans noted that mermaids have appeared in Swift's wardrobe in suspicious places: As a patch on a jacket she wears in the official Reputation magazine, and on a T-shirt she wears in behind-the-scenes footage from the Reputation Netflix special. Take a look:

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