The Best Baby Clothes and Brands to Shop Online in 2024

Best for: Socially and environmentally conscious styles / Size ranges: Sizes vary by brand / Shipping: Cost varies by location / Return policy: Returns within 6 months

Tartine et Chocolat Flowered Windbreaker

Bobo Choses Rainbow sweatshirt

Does the parent shop at Ssense or Lisa Says Gah? Are you also contemplating a gift subscription to kewl diaper brand Freestyle World? They'll love Milk Teeth. It's an indie brand with a fresh take on kids’ clothes (read: the opposite of “sad beige”). I love that everything this retailer sells is loud, but super fashionable at the same time. Parents who shop here told us the clothes are very well made, too, noting the fabrics are all soft and durable. That includes the new(er) options from the LA-based brand's own line of products that you'll want to dress the little one in, stat.

Pros: Unique styles you won't find anywhere else, soft and durable materials
Cons: Free shipping threshold is very high

Best for: Unique designs and playful patterns / Size ranges: 0/3 months–8/9Y / Shipping: Free shipping over $150 / Return policy: Returns within 14 days

Milk Teeth Cosmos Sweater

Milk Teeth Striped Linen Pants

For incredibly soft and impeccably designed clothing, head to Mori. The brand produces clothing that's not only comfortable and thermoregulating but also sustainable and highly durable. Iri signature material is a blend of organic cotton and organic bamboo from viscose, and it's one of the softest fabrics I've ever touched. My kids wear their pajamas, leggings, dresses… you name it, we love it. If you're gifting a baby layette or in need of a life-changing sleep sack (that'll live up to future kiddos), we can't recommend this brand enough.

Pros: Buttery soft clothes, organic and sustainable fabrics
Cons: High free shipping threshold

Best for: Supersoft organic styles / Size ranges: Newborn–5/6Y / Shipping: Free shipping over $100 / Return policy: Returns within 30 days

Mori Play Date Outfit

Mori Clever Sleep Sack

Janie & Jack launched in 2002, and it's a mainstay for people looking to dress little ones as miniature Coastal grandmas and grandpas. (This may come as no surprise, considering it's now owned by Gap's parent company, Go Global Retail.) I love it for holidays—the brand's formalwear has such timeless appeal. Think: Pint-sized button-downs for the boy clothes, jackets with fur collars for the baby girl clothes. In the summer, they offer the cutest selection of preppy attire, from polo shirts and seersuckers to sundress and swimsuits. As a nice bonus, if you like to sell your kids' clothes once they're through with them, the brand also has good resale value.

Pros: Timeless styles, good resale value
Cons: Shipping isn't free

Best for: Classic styles / Size ranges: 0–24 months / Shipping: $6 for economy shipping / Return policy: Returns within 45 days

Save when you shop for the best baby clothes with these Janie & Jack promo codes.

Janie & Jack Heart Collared Ponte Dress

Janie and Jack The Tartan Poplin Shirt

A brand that really needs no explanation, except to say: You know the mom or dad who would simply adore seeing their little one in this British label's playful, vibrant, and photo-ready outfits. I can't help but think of picture day every time I shop Boden. Of course, they also have great basics, especially if you catch a sale. Score leggings and joggers, dresses and skirts, denim and sweaters… whatever your kiddo needs, Mini Boden has it in a fun, playful style. And their clothes don't just look adorable on—they're super soft yet durable enough to pass onto siblings.