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Luxe Celebrity Review

The Magic Hair Treatment That Allowed Me To Ditch My Flat Iron (Hint: It's Not Keratin!)

Author

Daniel Johnston

Updated on March 29, 2026

My hair blow-dried and flat-ironed.

But the straight iron look is just not working for me anymore. I just don't need my hair to be this straight. Natural texture is in and, anyway, I want my mornings back!

My hair, post-treatment, blow-dried but not flat-ironed.

So here's my hair now, post Concen-straight treatment, blow-dried but not flat-ironed. I'm loving the subtle (but significant!) difference the system has made in making my hair more sleek and smooth straight outta the shower. A simple blow dry is totally enough now.

I still might try Keratin someday (Bumble's treatment is a bit pricey and, as with the others, not permanent) or, who knows, maybe I'll embrace my natural texture 100%. Either way, I'm glad to have a few weeks off from the flat iron! What a relief!

Tell me, do you straighten your hair? What tools, products or treatments work for you?

__Curious about Bumble and Bumble's new system? Get more info on their website. __