Why most reality TV show winners don’t thrive in music industry – Iyanya reveals

Iyanya Onoyom Mbuk, simply known as Iyanya, a popular Afropop musician and songwriter, has spoken about why he thinks most reality stars fizzle out after winning.

The “Tonight” singer, who won ‘Project Fame West Africa Season 1′, stated that most reality stars do not plan to become famous after winning the programme.

Iyanya explored deeper into the dynamics that can influence reality TV show contestants’ post-win path.

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While winning a reality programme may bring temporary recognition and attention, it does not ensure long-term success in the entertainment industry, he emphasised.

Some winners, according to Iyanya, may lack the essential desire and ambition to preserve their newfound reputation.

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He said they may have entered the competition without a clear plan for their future careers, merely taking a chance on the opportunity without fully knowing the demands and challenges of being a public figure.

“Obviously, most people who win these reality shows don’t have any plans of being famous or anything. It just happened to them. Yeah, he has a nice voice, tried it and he won.

“So, I believe that the people who go further are the people who prayed for that platform. And they finally got it and they are like, ‘I’m not going back from here.’ That is how I look at it,” he said.