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Luxe Celebrity Review

Would You Wear Lady Gaga's Black, Fame-Inspired Perfume?

Author

Sophia Hammond

Updated on March 29, 2026

Lady Gaga's highly anticipated signature fragrance was supposed to be called Monster and smell like blood and semen but apparently things have changed, you guys. Here's the scoop on the soon-to-launch perfume, now called Lady Gaga Fame.

Gaga started revealing photos and information about her new fragrance on Thursday after a fashion editor leaked an initial photo on Twitter (and then deleted it).

The black liquid perfume becomes clear once it's sprayed.

WWD reports that "dark, sensual light", "opulence", and "whispers magnificence" are the three main accords in the perfume. Also, that fashion photographer Steven Klein shot the ad campaign.